Pets or People, Big Food Faces the Same Supermarket Battle
General Mills, Smucker and Nestlé each bought pet-food brands in the past three years, and some strains are starting to show
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More than 4,500 new pet-food products were introduced last year, according to GfK, up 45% from 2016. Most of those were premium products, which cost more and often generate a higher profit margin for companies. Photo: Amy Sussman/Associated Press
Pet foods with fancier ingredients are eating away at market share for mainstream brands
https://www.wsj.com/articles/big-food-encounters-familiar-challenges-in-pet-food-aisle-1542018602 via @WSJ
